With the ongoing pandemic, many of our favourite sneaker and streetwear brands have come together in an effort to provide aid to the healthcare systems around the world. Healthcare systems worldwide have become strained with the overwhelming consequences of COVID-19. Here is what they are doing to help and how you can contribute.
The well-known sneaker and streetwear reselling platform, StockX, has been busy setting up numerous raffle-based sales in an effort to raise money for COVID-19 relief. The platform is donating 90% of all proceeds from the sale of raffle tickets towards the fight against the pandemic. Headlines were made this week when rap legend Eminem got on board, donating a pair of his elusive Carhartt x Eminem Air Jordan 4’s. The collaboration came about in 2015 to celebrate the 15th Anniversary of Shady Records and pairs were auctioned off on eBay for charity. On secondary markets, pairs of Eminem’s Jordan 4’s have reached well over $10,000 but StockX is now offering a pair for the small amount of $10 with purchase of a raffle ticket. Only one pair is to be raffled off in a size US10.5 (UK9.5) and you can donate and enter the raffle by clicking the link. Good luck!
Slim Shady’s Air Jordan 4’s are not the only bit of heat in StockX’s charity raffle. There are numerous pairs available for the same price of $10 a ticket. These include; a signed pair of Ludacris WHO x Puma Clydes, StockX Jordan 3’s, Sacai x Nike LD Waffles and many more. You can buy up to 1,000 tickets per auction so what are you waiting for, the bigger the donation the better. Follow the link above to donate to any of the StockX relief raffles.
Supreme is famous for its simplistic box logo design, only producing one product a season with the distinguished box logo on the front. In 2011, Supreme released the ‘Japan Relief’ box logo T-shirt, proceeds of which went towards assisting the earthquake and tsunami victims in Asia. This year with the devastating pandemic in full force, Supreme released another relief themed box logo to provide aid to healthcare facilities. The brand teamed up with Takashi Murakami to produce a very memorable box log T-shirt, one which incorporated the contemporary artists’ acclaimed flower design. The T-shirts released towards the end of April and were exclusive to the U.S. and Canada with the aim of raising $1,000,000 for COVID-19 relief. As you can imagine, people were upset that it wasn’t a worldwide drop as consumers in Europe and Asia were denied the chance to get one and donate. This is probably one of the most desirable Supreme box logos ever.
Yesterday another streetwear heavyweight, Palace Skateboards, dropped three items aiming to raise money for the health services. Palace has a deep-rooted London heritage, meaning the money raised from the drop went to the National Health Service in the U.K. The three items all feature the brand’s Triferg logo, with the letters changed from ‘Palace’ to ‘National Health Service’ in a collection dubbed ‘NHS TRI-TO HELP’. The drop consisted of a white hoodie, a short-sleeved and a long-sleeved T-shirt each with a light blue triferg, referencing the NHS logo. As you would expect, the drop was an instant sell-out and it is now hard to find any piece from the collection if you didn’t manage to secure yours. This is due to many reselling platforms and groups banning secondary selling of charitable items.
In an effort to combat the scarcity of Personal Protective Equipment (PPE), many companies have changed their production to the manufacture of face masks and other PPE equipment. At the forefront of this change is New Balance, the first sneaker manufacturer to make this extreme but crucial transition. Working with medical professionals, New Balance has created a face mask for general use to be used by healthcare workers in the field. Their goal is to produce 100,000 units of the FDA approved masks every week, with coordination from authorities for distribution purposes. NB has now also moved into the production of gowns, foot coverings and other protective equipment in the fight against Coronavirus.
These are just some examples of how our favourite brands have been helping during these pressing times. But of course, it’s not just the big corporations that can help. Anyone can donate to support those in need whether that’s through one of the charity raffles listed above, giving money directly to your local health services or volunteering. Below I’ve left a few charities which you can donate to right now! Thank you to all the Healthcare and Key workers keeping the world afloat!
In light of the recent collaboration between two of the pillars of modern streetwear, I wanted to take a look back at where it all began and provide you with a brief history of Stussy’s deep history with Nike.
2000 – Stüssy x Nike Air Huarache Le
Work between the brands began in 2000 with an unofficial release of a Stüssy x Nike Huarache Le. The partnership arose as a result of a special project in Europe between Michael Koppelman and Fraser Cooke. The unofficial nature of the project resulted in very limited numbers of the shoes being produced and they were hence very hard to get your hands on. With the Huaraches being sold exclusively at Stüssy’s London location, you would have to fork out nothing short of top dollar to own a pair today. This is one for the Stüssy enthusiasts and the scarcity of the shoes makes them that much more valuable.
2001 – Stüssy x Nike Dunk High
Stüssy’s next Nike collaboration came just a year later. It marked their first official collaboration with the Swoosh and in fact the first-ever official collaboration between Nike and any clothing brand. This release also saw Nike use speciality fabric on the swoosh of a shoe for the first time. Two pairs of Dunk Highs were released, the first, a black pair with a snakeskin swoosh and the second, a brown pair with an ostrich leather swoosh. The release of these sneakers was made exclusive to Stüssy Chapter stores in New York, London, Tokyo and Los Angeles and limited to 24 pairs a day (12 brown & 12 black). This was the first time a drop had happened in this manner and it created a buzz around the shoe for those how had the intel on the release. Lines outside of Chapter stores lastest for about two weeks before stocks of the Dunks were exhausted.
2002: Stüssy x Nike Blazer Mid
In 2002 Stüssy dropped a Nike Blazer Mid which propelled the model to newfound fame. The collaboration became an instant classic and the model received much more attention from Nike as a result. The Blazer was created as a basketball sneaker in the early ’70s but became popular amongst skateboarders subsequently to this release. Once again, the collaboration was produced in very limited numbers and remains one of Stüssy’s more sought after Nike models.
2003: Stüssy x Nike Air Huarache Light
Originally released in 1993, the Nike Air Huarache Light was one of the more slept on 90’s runners throughout the decade. Nonetheless, the model was reissued in 2002 and then worked on by Stüssy in 2003. The collaboration featured two colourways of the Huarache Lights both made up of mesh, nylon and leather. 2003 marked yet another first in the history of collaboration for Nike Sportswear. Alongside the GR release of the shoes, Nike also produced several promotional pairs which incorporated an embroidered Stüssy logo on the side of the shoes. This was the first time that Nike had used another brand name on one of their models which created a lot of red tape in the way of getting the duel branded sneakers to market. Due to the dramatic change and the early nature of this collaborative innovation, the pairs featuring the Stüssy logo were never cleared for resale. The co-branded pairs of Huarache Lights were given away as promotional pairs making them perhaps the most sought after Stüssy x Nike shoes ever.
2005: Stüssy x Nike Court Force XXV
In celebration of Stüssy’s 25th year anniversary, Nike released a commemorative pack of four Court Force’s in 2005. This pack of shoes focused on Stüssy specific details as a nod to the long history of the brand. Each shoe featured crocodile textures on the swoosh, toe guard and heel and had the Stüssy cities printed around the heel and on the footbed. As well as this, the tongue was dressed in Stüssy’s vintage ‘Tom Tom’ print. Originally these four sneakers were meant to have song lyrics printed on the heel however this was never cleared for production. The XXV pack was released alongside other commemorative collaborations with other brands such as New Era, Alpha Industries and Levis for the anniversary.
2005: Stüssy x Nike Dunk SB Low
The Stüssy ‘Cherry’ Dunks, as they are commonly known are one of the more recognised Stüssy x Nike collaborations. Designed by team member Robbie Jeffers, the Dunk SB’s take their inspiration from Neapolitan Ice-cream, in particular, the flavours of strawberry, chocolate and vanilla. The pair features an image of a cherry on the tongue tab with the Nike SB branding found below. The Cherry Dunks are given the status of grail by SB Collectors and sneakerheads alike and will cost you a fortune to get your hands on 15 years later.
2006: Stüssy x Nike ‘World Tour Collection’
The World Tour project in 2006 involved 40 artists from around the world coming together to do their own rendition of Stüssy’s famous World Tour T-shirt. To accompany the project, Nike released a nine pack shoes dubbed the ‘World Tour Collection’. The nine shoes were made up of three different Nike models; the Nike Dunk High, Nike Free Trail 5.0 and the Nike Trainer Dunk Low.
2008: Stüssy x Neighbourhood x Nike ‘Boneyard’ Collection
In 2008 Stüssy joined forces with Japanese streetwear heavyweight, Neighbourhood, to unveil their ‘Boneyard’ collection. Alongside an extensive collection of apparel and accessories, the brands teamed up with Nike on the Nike Blazer and Nike Terminator. The pack consisted of three Blazers and three Terminators. The Blazers featured a custom Boneyeards print on the side of each, delivered in three colours; blue, red and white. The second shoe from the collection, the Terminator, shares a similar history to that of the Blazer, traditionally designed for Basketball performance. The pack also comprised of three colourways, each with a perforated swoosh and a crossed anchors Boneyards logo.
2010: Stüssy x Nike All Court Mid ‘XXX’
The ‘XXX’ pack marked Stüssy’s 30th Anniversary and was made up of two Nike All Court Mid’s. With a premium leather upper and snakeskin accents on the swoosh, this was a luxurious release. A third pair dubbed the ‘Mysto’ edition was also created for Friends and Family made out of a royal blue canvas. All three pairs feature the Stüssy SS logo on the tongue.
Stüssy x Nike All Court Mid ‘XXX’ Pack by @sneakerish
2011: Stüssy x Nike Sky Force 88 Mid
A bit of a sleeper amongst the Stüssy x Nike lineup, the Sky Force 88’s were released in four very wearable colourways in 2011. The standout feature on these sneakers is the embossed logo on the tongue. The logo is Stüssy’s take on the classic Sky Force 88 logo, which encorporats their SS stamp.
2012: Stüssy x Nike ‘SNS Off Mountain Series’
The S&S Collection aimed at bringing together elements from sand, snow and street influences to create a pack of three models built for resiliance. The first of the series was an updated Nike Dunk High, dubbed the Dunk High OMS, which combined the silhoutte of a classic basketball sneaker with Nike Free technology for a winterised interpretation. The second, a piece of footwear designed for beach-wear, was named the Lunar Braata OMS and made use of Nike’s Lunarlon technology making them a lightweight, durable shoe. The final silhouette used was the Morgan II OMS, a shoe with a wafflle outsole for added traction during everyday urban life. Each model was available in two colourways.
2013: Stüssy x Nike Trainerendor Low
Nike unvieled their first Crosstrainer in 1987, a shoe designed to be a multidisciplinary, rugged sneaker for a variety of sports and activties. In 2013, Stüssy took a similar approach to the design of their latest collaboration with the Swoosh, producing the Stüssy x Nike Trainerendor Low. This sneaker took influences from skateboarding and snowboarding subcultures and were engineered to withstand harsh conditions whereever you are. The Trainerendor Low is an updated, lightweight version of the original Crosstrainer, which pays homage to the classic in terms of aestheics and performance.
2015: Stüssy x Nike Air Max 95
2015 marked yet another anniversary but this time, not just for Stüssy. While Stüssy were celebrating their 35th Anniversary, one of Nike’s most innovative sneakers from their Air Max linage was turning 20 years old. This was of course the Air Max 95, a robust sneaker designed by Sergio Lozano who designed the shoe with the human anatomy as his main inpiration. The model was the first in the line to have two Air bubbles, the second at the forefoot of the shoe. To commemorate their joint anniversaries, Stüssy and Nike joined up again this time releasing three minimalistic colourways of their collaborative Air Max 95’s. The pack consisted of a green pair, navy blue pair and black pair, each with a white midsole and outsole, and the classic SS logo on the tongue. Its crazy to think that this release was five years ago now, it seems so much more recent!
2018: Stüssy x Nike SB Blazer Mid and Low
The Nike Blazer was added to Nike’s SB programme in 2005 under pro-skateboarder, Lances Mountain’s guidence. Despite working on two Nike Blazers before, 2018 was the first time Stüssy created an SB Blazer desgined specifically for skateboarding. They unvieled two SB Blazers, one lowtop dubbed the ‘KT’ for team rider Kevin Terpening, and a midtop which celebrated Lance Mountain’s longevity within skateboarding.
2020: Stüssy x Nike Air Zoom Spiridon Cage 2
This year we were treated to an absolute gem of a collaboration from the streetwear giants. The Nike Air Zoom Spiridon Cage 2 was originally released in 2003 and hasn’t seen too much sun since then. Despite having been very popular with runners and Japanese fashion enthusiasts, the Spiridon Cage 2 never really caught on in the mainstream sneaker scenes. In fact the shoe has been greatly overshadowed in recnet years, especially with the name ‘Spiridon’ being associated with the more popular ‘Air Zoom Spiridon’ originally released in 1997. Nonetheless, Nike pulled the underappreciated model out of the vault this year for a refreshing collaboration. Stüssy produced two colourways of the Spiridon Cage 2’s both of which dropped in April this year. Both colourways were knockouts but one certainly stole the limelight. Available in a ‘Pure Platinum’ rendition as well as a ‘Fossil’ colourway, the later proved to be the more popular pair, and its easy to see why. The pair has an upper consisting of mesh and woven textile overlays, sporting a bold black swoosh. Stüssy branding can be found on the tongue, heel and outsole of the sneaker. This pair is perfect for the warmer months to come and is somewhat of an understated heater! Aethetics aside, the technology used in the Air Zoom Spiridon Cage 2 was well ahead of its time when it deuted in 2003. The model has a caged Zoom Air Unit in the heel and a full-length foam midsole, making this technical runner a good everyday runnaround. Since the Stüssy collaboration, Nike have began to push out more Spiridon Cage 2’s in a variety of colours, a few of which I have my eye on. This collaboration was the perfect way to reintroduce one of Nike’s more obscure models back into sneaker culture.
I hope you have enjoyed reading about Stüssy’s history and it’s Nike collaborations from the first to the last. Stüssy’s importance in sneaker history should not go unnoticed as they have been paramount to pushing innovation in collaborative ways since the get go in 2000. They were the first clothing brand to ever have an official collaboration with Nike and the first company to have their own logo on a Nike product. The work done by the duo has laid the foundations for sneaker collabortion today, which becomes so much more apparent when looking back at their longstanding partnership.
2019 has had a lot to offer in terms of the sneaker releases, retros and collaborations which we have been treated to by many of the big brands. In this article, I will be sharing my year in regard to which creps I copped to rock, sold and restored, including a few stories along the way. This article is not to be confused with the ‘Best Sneakers of 2019’, which is currently in the works!
I began the year with a bit of a heater, a shoe which actually released towards the end of 2018 but I didn’t get my hands on until February. Originally deemed a Shanghai exclusive the Concepts x Nike ‘Green Lobster’ Dunk SB thew SB fans into a frenzy trying to get secure a pair. The collaboration first released in Shanghai as a surprise drop on the morning of the 22nd of December and then received a slightly wider, but very limited, release on the 28th. I managed to get a pair of the converted Lobsters through an early morning campout and a bit of good fortune! I was actually camping out for a pair of the Concepts ‘Purple Lobster’ Dunk SBs with my brother, Max, at Concept’s Dubai location. We arrived just before 4am with the aim of bringing home two pairs of the Purple Lobsters! After about six hours in line, we were informed that there were hardly any big sizes available, much to the despair of sneakerheads towards the back of the line. Luckily for Max, he got his hands on a pair in his size but took the only UK10. Due to the uproar in the line, the management agreed to give those who missed out on their size first dibs on the stash of ‘Green Lobsters’ which were set to be released. So I put my name down and left empty-handed. About a month later the release date for the green pair was announced but unfortunately, I was back in the U.K. getting on with my studies. Knowing I should have a pair on hold, I sent my dad who was more than willing to wait a little while and bring home the Lobos. He found it hilarious that people in line were photographing each other’s sneakers – a very normal thing in today’s culture. After a bit of negotiation, he got my pair! Unfortunately, the only pair left was half a size big so I actually ended up selling them after failing to swap them for my true size. Out of the rainbow of Concepts Lobster SBs, I have to say the greens are certainly my favourite. Followed closely by the blue and purple colourways.
The next sneaker I picked up this year was a low key model which also released in 2018. If you read my ‘Best Sneakers of 2018’ article I wrote last year, you will know how much I love the Nike Skylon II. Last year I rocked the purple/pink/white Skylon II’s to death and was keen to get another pair. Coming in at the retail price of £84.95, the model is a no brainer if you want a casual run-around shoe or something to wear for the summer months. In March I bought my second pair in the orange/yellow/white colourway, one which I had had my eye on for some time. I managed to scoop them up off eBay for about £30, an absolute steal for a shoe which received a lot of wear in the following months.
In May, we witnessed one of the most hyped sneaker releases of the decade. Especially amongst the modern sneaker enthusiast, and in the current climate, people would put this shoe in their top ten list in recent years. We all know about Travis Scott’s relationship with Nike/Jordan Brand by now and his second Air Jordan instalment had people going nuts! The shoe responsible was Travis’ Jordan 1 which featured a colour palette never before seen on the model as well as an outlandish reserved swoosh. At first, sneakerheads were divided but those not in favour must have been swayed by the hype, as you hear nothing but praise for the collaboration today. This was one of those releases that was always going to be near impossible to cop, but somehow I managed it. This will probably irritate some of you reading but I didn’t really try! Dover Street Market came through with the W, and was the only raffle I entered just on that off chance. It’s funny because I never get wins when it comes to modern-day releases but the only two I have both came from DSM. The other pair was the original Off-White Nike Air Max 90’s from ‘The Ten’. Whilst those stayed in the collection, the Travis Air Jordan 1’s did not. The asking price at the time was pretty high so I sold them for cash plus one of the commemorative T-shirts from the drop. Looking back I wish I had held onto them for longer, as they currently go for double what I sold them for! But I was not in the financial condition to do so… student life and all of that.
Later that month, I picked up probably my most worn pair this year. If you follow me on Instagram you will have seen that I have rocked these non-stop since I grabbed a pair in the Footlocker sales. The pair is the Nike Air Max Plus ‘Grid Yellow’ a re-retro which first released alongside other Grid patterned TN’s in 1999. The pattern on the mesh upper alongside the clear cage make this shoe a showstopper in my opinion. I have also been tempted by the grey/red pair but am yet to pull the trigger. I recently travelled to Australia and my Yellow Grid TN’s were my crep of choice for the trip! The photo below was taken by Max whilst we were in Melbourne.
2019 has given birth to a revival of many models which had been long forgotten. Nike finally retroed the Tailwind IV and the Air Max Plus III. One model which is not in the same category but has seen a resurgence in popularity is the Air Max 90. Now despite all of this I actually didn’t buy any of the new 2019 Air Max 90’s despite trying to cop a few. Instead, I managed to get a pair of Dave White x Nike Air Max 90’s which were part of the ‘Wet Paint’ Pack in 2005. This is a big grail to many 90 collectors, myself included, and I copped this pair for a major steal of £50 back in June! As is usually the case with any Air Max over the age of ten years, the pair is no longer wearable, due to midsole crumbling but fear not, a restoration is currently ongoing. I had an old pair of Air Max 90’s with a very similar coloured air unit which I have used as a donor. The midsoles have been repainted and the OG outsoles have been attached. The only step outstanding is the reglue of the Dave White upper onto the doner soles, which in truth I am petrified of doing! I will get there eventually. A comprehensive tutorial article will be posted towards the beginning of next year outlining each step of the process, as well as the equipment needed and the overall costs. I have never done a sole-swap before so the article will be aimed more towards beginners, like me, who want to give it a go!
In August, I picked up my only non-Nike sneaker of the year, the Hypebeast (HBX) x Asics Gel Kayano 5’s. Honestly, Asics have killed it this year with collaborations from Ronnie Fieg, SneakerFreaker, Awake and numerous other high profile brands. Not to mention a variety of incredible GR colourways on some of their more desirable models. The Hypebeast Gel Kayano 5’s were certainly the standout pair for me and after eyeing them up for a while I finally got my hands on them during summer. The bulky 1990’s aesthetic of the model is perfect for today’s streetwear and high fashion inclination, and the materials used on this particular pair are second to none.
Nike’s Air Max line is my personal favourite thing in creps and over the years I have been collecting each OG colourway of each given model. One of these which I had not yet added to the collection was the OG Air (Max) 180’s in the Ultramarine colourway which originally released in 1991. The Air 180 was the first Air Max to advance past the standard air unit with its air bubble being visible at 180 degrees around the shoe. In October I was blessed by my boy Omar (shoutout to Omarni) with the 2011 retros of the 180’s for my birthday. What a hero! They have got plenty of wear since then, despite the wet conditions at the moment and could certainly do with a cleanup. A few OG colourways still elude me, in particular, the Air Max 360’s… but hey we’ll probably get a retro shortly!
One month later I copped my next pair and it was a bit of an impromptu one. This was the Gortex x Nike Air Force 1’s in the black colourway. I acquired these on a day out in London with my girlfriend where we spent far too much money and each returned home with a new pair of creps. While I copped the Gortex AF1’s, Lydia got a pair of the Nike Air Max 95 SP ‘Multicolours’ (rainbow slices) which released earlier in the year. I have hardly taken off the Air Forces since I got them! The Gortex and rugged leather upper make this shoe a very durable option for the weather to come in the next few months. I was drawn to this shoe mainly by the orange detailing which is present on the tongue and the heel, and the benefit of using them as a Timberland alternative!
My final sneaker pick up of the year was probably my favourite of the year. I secured a pair of the new re-crafted Nike Air Max 90’s in the ‘Hyper Purple’ colourway whilst in Dubai for Christmas. When I wandered into Nike DXB I was shocked to see both the purple and the volt colourways of the new Air Max 90’s sitting on the shelves. The purple pair, in particular, has been on my radar since we saw the first images online a few months back so these were a must cop! Whilst I was also tempted by the Volts in the OG colour blocking I am planning on waiting it out for the green pair dubbed the ‘Chlorophylls’. It’s fair to say I left the best till last. The new recrafted 90’s are honestly so much better in hand than they look in photos. The updated shape is beautifully done and makes the shoe feel much sleeker compared to the bulkier 90’s we’re all used to. The box size has been narrowed to match its original 1990 size and the pair comes complete with a Nike hangtag and arch supports. The box, hangtag and arch supports are all purple to match the theme of the sneaker which I think is a great touch from Nike. I can only imagine that the Volt, Blue and Green pairs, as well as the OG Infrared, will all release with similar packaging in their designated colours. This is such a good release, and the fact I was able to secure a pair two weeks before they drop in the U.K was pretty cool!
So that is my year in sneakers!
What did you pick up this year? Let me know what your personal favourite pickups were of the year by commenting below, or through Instagram @crepcultureblog
Prior to 2019, the Nike Air Max 90 was going through a rough patch. While the model has remained somewhat popular amongst enthusiasts, the Air Max 90 has been cast out of the limelight in recent years. The popularity of the shoe has been at a low, and other Air Max models such as the 97 and 98’s have soared in demand in comparison. This is mainly due to the fact that the 90 has almost been neglected by Nike. The general release colourways were poor, and there had not been any collaborations on the model for a very long time. This lack of buzz surrounding the model had knock-on effects in the secondary markets, and as a result, the market for Nike’s Air Max 90 was almost dead. I remember seeing people struggling to sell some proper grail status 90’s during this time for hundreds of pounds less than what they were worth. We’re talking about some of the best; Tounge & Cheeks, Kaws, Warhawks… it was crazy. While sellers struggled to move their pairs, people looking to buy the model could find amazing steals. I took advantage of this and was able to find my personal grail, the Nike Air Max 90 x DQM ‘Bacon’ (2004) in my size and in amazing condition. I bought this pair in 2017 and paid no more than £140… I still can’t believe it. You’ll have to excuse me because I feel like I bring up my pair of Bacon’s every time I mention an Air Max 90, but they are number one in my opinion. Anyway moving on!
I also want to add that even though I’ve said the last few years have not been exciting for the 90’s, there have been a few one-off standout releases. There have been a few decent GR’s and QS’s, for example, the Halloween Air Max 90’s which released in 2014 along with a few nice colourways of the ‘Ice’ quick strikes.
Nike Air Max 90 ‘Halloween’ worn by @william_nikelondon, shot by @amieejerrard
Obviously, Nike’s Air Max 90 debuted in 1990, meaning next year, 2020, is the models 30th Anniversary. If you think back to 2017 when Nike celebrated the Air Max 1’s 30th Anniversary, it’s hard not to get excited about what is to come next year. Air Max month in 2017 had it all; retros of OG colourways, new Air Max models, the ‘Vote Forward’ campaign, the Atmos elephant retro! I honestly cannot wait to see what Nike will give us for the anniversary of one of their most iconic models. This year, Nike has already started pushing the Air Max 90 in preparation for 2020, and the buzz around the model has already begun.
The Air Max 90 madness began in March when Nike dropped the ‘Mars Landing’ Air Max 90’s. This was a follow-up release from the famous ‘Moon Landing’ 90’s which are one of the most eye-catching Air Max’s you will see, constructed of a fully reflective 3M upper. Given the popularity of the Moon Landing’s, sneakerheads went crazy for this release and we saw an AM90 sell out for the first time in years (with the exception of the Off-White collaborations, which I have discounted due to the hyped nature of all Off-White x Nike drops). The release of the Mars Landing 90’s proved just to be a taster of the hype we would witness surround the model to come.
Nike Air Max 90 ‘Mars Landing’ by @sole_obsession
A retro of the ‘Python’ Air Max 90’s, which originally released in 2003, came next at the start of June. All features of the shoe were kept true to their OG form, and the pair flew off shelves! They were released alongside a green Python colourway which proved just as popular. Each colourway has since been restocked so if these take your fancy you can still get your hands on them.
Nike Air Max 90 ‘Green Python’ by @pattajunky
Later in the same month, Nike celebrated Pride Month with a commemorative pack of shoes called the BETRUE pack. The pack consisted of an Air Max 720, Air Tailwind 79, Zoom Pegasus Turbo and an Air Max 90, which proved to be the more desirable of the bunch. The pair had a multilayered swoosh in different colours of the LGBTQ flag as well as a bold yellow heel wedge.
Nike Air Max 90 ‘BETRUE’ by @juttenutte
In June we were treated to a very special release comprised of two pairs of Air Max 90’s, the ‘Mixtape Side A/Side B’ collection. This set of sneakers was inspired by the days before streaming services and CDs. One pair, dubbed ‘Side A’ features a clean white and grey upper with yellow accents. If you’re looking for a pair with crazy details, look no further! The attention to detail on this pair is amazing. On the tongue, you will see embroidered text reading ‘Side A’ as well as ’33 1/3′ RPM, which is the speed at which a record plays.
Nike Air Max 90 ‘Mixtape Side A’ by @lowricrook
This is the same story as the ‘Side B’ pair, but instead with a contrasting colourway featuring an all-over covert black and grey makeup. On the outsole of both shoes, you will discover a ‘Tracklist’ (in keeping with the theme of the pack) which lists eight iconic Air Max 90 colourways. These are; ‘OG Infrared’, ‘King of the Mountain’, ‘Anniversary Cork’, ‘Moon Landing’, ‘Lemon Frost’, ‘Untold Truth’, ‘OG Ostrich’ and ‘BRS Powerwall’. In my opinion, these are the heavy hitters from this year’s surge of Air Max 90 releases, in particular, the ‘Side B’s’. I was gutted not to get a pair for retail when they released! That being said, the resale price has dipped a little bit in the last month or so. The only pair for me which competes with these will come a little further down the list!
Nike Air Max 90 ‘Mixtape Side B’ by @emilyhol_x
‘Viotech’ is a term for a colourway which is used from time to time by Nike on various different models. In 2002 the Swoosh brought us the Viotech Nike Dunk low featuring an array of primary and secondary colours in a mismatched colour block scheme. In 2003, an Air Max 1 dubbed ‘Viotech’ was released in collaboration with Tokyo based sneaker boutique, Atmos. This different type of Viotech incorporated a variety of neutral tones and a bold purple swoosh. This year, Nike dropped two Air Max 90’s using the original 2002 Viotech Dunk colour scheme with an upper composed of vibrant suede. Enthusiasts went crazy for the distinctive pairs and both 90’s dropped in August, making them one of the better summer releases of the year. The second colourway (2.0) is still available at some stores so be sure to have a look if you like the look of these.
Nike Air Max 90 ‘Viotech 2.0’ by @shoezen.one
Nike spiced up the return of the Air Max 90 further with the implementation of the model to their ‘Nike By You’ program, the modern-day Nike ID. Not only was the 90 available for customisation, but there was a limited run of Levis options allowing sneaker enthusiasts to use premium materials and colours on their own unique pairs. The response to this design opportunity was enormous, and the Levis/Nike by You options expired after about 5 minutes! People who were quick enough conjured up some pretty remarkable pairs, making those who failed to secure a pair that much saltier! In years gone by, the Air Max 90 probably would not have been the model of choice by Nike to use for a design collaboration this huge. This is one of the reasons perhaps that the popularity of the model has diminished. The drive by Nike this year to propel the Air Max 90 back into popular demand amongst old and new sneakerheads has been amazing. The releases and collaborations thus far have been some of the best of the year, and the boom in adoration for the model has come perfectly in time for its 30th Anniversary next year.
Levis x Nike By You by @mikeknowsbest
The final set of Air Max 90’s which I want to touch on are hands down some of the best from the year. This pack is, of course, the Basement x Nike Air Max 90’s which consists of three colourways, each representing a different city in the United Kingdom. Nike and the Basement have linked up only once before back in 2017 on pair of Nike Dunk Lows. While the limited Dunk was exclusive to a pop-up put on by members of the Basement collective, the 90’s were widely available at various retailers around the country. The overall theme revolving around this pack of sneakers was ‘Real People Doing Real Things’ and the Basement portrayed this message incredibly well through the construction of each pair.
The first of the three to drop was the ‘Glasgow’ pair on the 5th of October. Arguably the best of the bunch, the shoe featured a fully water-resistant tonal grey upper, with a leather orange tongue and reflective swooshes. The materials on this particular pair were selectively chosen to embody a street-ready shoe for everyday wear. The Basement/Nike logo is embossed on the tongue, another small detail which makes this shoe a scorcher!
The Basement x Nike Air Max 90 ‘Glasgow’ by @jay.zed_
Next came the ‘Manchester’ Air Max 90’s. This subtle sneaker was reasonably slept-on compared to its other city pack counterparts, but nevertheless, it packs a punch. The Manchester pair of 90’s feature an all-over black upper, made up of water-resistant Codura, which is offset by hits of neon green on the heel-tab and pull-tab. The detail which really sets this pair apart from the others is the use of the Jewel swoosh, rather than the traditional swoosh. This is the first and only time a Jewel swoosh has been used on an Air Max 90 but I doubt it will be the last.
The ‘London’ Nike Air Max 90 was the final instalment of The Basement’s City Pack trio. This pair came complete with a range of premium materials in different tones of grey. Each grey hue on the upper had its own set material, giving the model a different yet harmonious feel across the shoe. The stand out feature on the London pair was the use of interchangeable velcro swooshes, which give the owner a degree of personalisation. This is an element which Nike has deployed on a number of models over the past two years, most notably on the Nike Air Force 1 and the Air Jordan 3. The Basement 90’s arrived with four different swoosh options which only added to the desirability of the collaboration. I mentioned earlier that only one pair competed with the ‘Side Bs’ for my Air Max 90 of the year, and this is it. The London pair from the Basement trio is my favourite from the pack and is honestly close to perfection.
The year as a whole has been an extremely exciting period for fans of the Air Max 90. The buzz has been brought back to the model through various releases, events and collaboration surrounding the icon, that is the Air Max 90. It is fair to say that Nike’s neglect of the shoe is well and truly over! I have seen 2019 to be a bit of a ‘resurgence’ of the Air Max 90, hence the title of this article, as even one year ago no one really cared about it! I understand that popularity and hype surrounding a model doesn’t make it a good shoe but it is nice to see the 90 getting a bit of love once again. This year, despite the madness, has only been a taster of what is to come in 2020. Already, we have been treated to some information regarding the future of the model next year.
In 2017 Nike brought back a remastered Air Max 1 much to the enjoyment of fans of the model. Similarly, next year the Swoosh intend to revisit the Air Max 90 and bring it back in its true OG form with adjustments to the shape, construction and detailing of the shoe. The cut of the toe box and mudguard have been altered to sit more at the height at which they did 30 years ago. The most obvious change to current 90’s is the stitch which runs over the swoosh, which Nike has incorporated on the remastered pairs. Nike is also meant to be recreating the ‘skinny-box’ design which was so prominent throughout the 1990’s – completing that true OG Air Max 90 feel!
So far we know that the sneakers are releasing in their OG Infrared colourway, a must cop for many Air Max nerds like myself, along with Volt, Blue, Obsidian and Teal renditions. A special 30th Anniversary pair with a White/Sail upper will also be available featuring commemorative dubrae’s.
I for one cannot wait for what is to come in 2020 surrounding Nike’s Air Max 90 and I know many of you feel the same way! I also want to say a huge thank you to everyone who sent in photos of their pairs for me to use in this article. For this one, I really wanted to get as many people involved as possible, rather than using stock photos or photos from the big blogs. The response I got back from everyone was immense, so thank you all!