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‘Bok Boys: Reebok’s Greatest Streetwear Collaborations

By Jack Cook @TheDripQuarterly

If any of you are familiar with the YouTube sneaker show Full Size Run, you will know that Co Host, Brendan Dunne, has been pushing a ‘Bok Boys movement for quite some time, so we thought it was only right to honour the movement with a look at some of Reebok’s greatest collaborations… according to us anyway!

Reebok might just be the biggest sportswear giant to come out of the UK, and thanks to the recent work of Leo Gamoa, they have produced some of the best streetwear collaborations the sneaker industry has seen in recent years.

We look at our favourites below:

Patta x Reebok Workout 25th Anniversary: 2012

We start our deep dive into Reebok’s collaborative catalogue with the Patta x Reebok Workout 25th Anniversary. The Reebok Workout has always had a place in my heart due to the popularity of the all-white sneaker in my hometown. However, this joint effort from Patta and Reebok is as far from the original colourway as you can get. Dressed in grey horsehair with teal accents the colourway fits perfectly with Patta’s brand identity of obscure designs on classic silhouettes.

The sneaker came correct with numerous lace colour options to allow the consumer a furthered level of customisation to align with their taste. All the bold colours and horsehair upper are offset by a pure white sole, to ensure the sneaker does not go unnoticed.

This makeup of crazy materials and contrasting colours, plus the clear creative control over the project which Patta was granted, make this collaboration a true head turner. It is this reason why the 25th Anniversary Reebok Workout is probably my favourite pair which features on this list.

Palace Skateboards x Reebok: 2013 & 2016

This next segment features two different collaborations between Palace and Reebok; the Reebok Workout from 2013 and the Reebok Club C from 2016. Although the two British streetwear giants have joined forces many times over the years, many of these collaborations have missed the mark, often producing wild and inconsistent colourways. The two collaborative efforts above however were exactly what I would want from a collaboration between the two.

These two models managed to stay true to the traditional looks of a Reebok sneaker while providing a nod to Palace Skateboards with branded laces as well as the famous Triferg logo on the tongue. Sometimes less is more with collaborations and we think that Palace nailed that philosophy with these. Let’s hope they get back to this outlook soon and start producing gems like these again.

Gosha Rubchinskiy x Reebok Phase 1 Pro: 2016

Russian designer Gosha Rubchinskiy boats some great collaborations with the likes of Adidas and Burberry but our favourite comes in the form of the Gosha x Reebok Phase 1 Pro silhouette that released in 2016.

This collab makes the list due to Gosha opting for a more understated OG Reebok model in simplistic colourways. All three of the colourways feature bright orange Russian wording embroidered on the heel, a move synonymous with Rubchinskiy’s designs.

The Gosha x Reebok Phase 1 wasn’t the only collaboration that dropped in 2016, with Alife also bringing a version of the sneaker out. The colour pallet used by Alife was very siliar to that used by Gosha but with their logo on the tongue of the shoe, a gum sole and teal logos throughout, pictured below:

BAIT x Reebok ‘West East’ Pack: 2018

LA Based streetwear and sneaker store BAIT have joined forces with Reebok many times, with their most recent being the Toy Story themed Instapump Fury that released this year. While this is one neck-breaking release, their best collaboration comes in the form of the ‘West East’ Pack which dropped in 2018.

The two brands joined forced to re-create three fan favourite silhouettes with a regional theme; the Club C, Exo Fit and Workout. All three are dressed in a classic white colourway with a vintage sail coloured sole. The shoes feature the BAIT branding and American Flag on the left representing the West element of the pack. The Reebok logo and the British Flag can be found on the right sneaker, representing the East.

I recently managed to pick up the Workout from this collaboration for under retail and couldn’t believe it. This is certainly one of those classic collaborations which seems to have flown under the radar for most sneakerheads.

JJJJound x Reebok Club C: 2019

It would be criminal to discuss Reebok’s best collaborations and leave out last years efforts with mood board extraordinaire JJJJound. The shoe originally released in a pop up dubbed ‘Centre de Commande’ – a store decked out as a retro office space reimagined by JJJJound. With only 300 pairs of the collaborative sneaker available at the pop-up, the shoes flew off shelves, making them highly sought after.

Later last year, the JJJJound Club C’s were re-released with a further 1,500 being made available. Due to the hype surrounding this shoe and the scarcity in supply, the sneakers currently sell on secondary markets for around £250-300!

Reebok is expected to reignite their relationship with JJJJound this year after a photo of their new collaboration was teased on the JJJJound official Instagram account. The Reebok Classic Nylon is the silhouette of choice for their collaboration this time around (pictured below), but has no official release date at the time of writing. However, if the Club C is anything to go by, the JJJJound x Reebok Classic Nylon’s are sure to sell out very swiftly and fetch a hefty price on resale platforms.

SNEEZE x Reebok Club C: 2020

The final collaboration to make the list is the more recent SNEEZE x Reebok Club C’s, releasing in June of 2020. SNEEZE is a New York-based magazine which was established in 2008 and acts as a modern guide to street style, culture and lifestyle.

The sneaker features a nubuck upper with the SNEEZE logo debossed onto the side of the shoe where you would usually find the Reebok logo. I was lucky enough to pick up a pair of this clean collaborative Club C when they dropped back in June. SNEEZE Magazine also donated all proceeds from the sales of the Reebok Club C to the Black Lives Matter Movement which makes this collaboration that much more special.

How do you feel about the collaborations listed above? Did we miss any that you are particularly fond of? Let us know!

Written by Jack Cook @TheDripQuarterly

edited by Toby Eldredge @crepcultureblog

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